A woman dressed in newspaper print outfit, wearing a matching hat, is speaking at a transparent podium covered with microphone devices during a stage event. Behind her are three women in similar newspaper print outfits, one of whom has her hand on th
Stage with a large red screen displaying the words 'SPACETTI WESTERN' in black, along with geometric shapes, and stage equipment visible at the bottom
Taylor Swift performing on stage in a red plaid dress with a full skirt and puffy sleeves, standing before a large red curtain, illuminated by stage lights.
Night scene at a neon-lit amusement ride with performers dressed in cowboy style outfits, performing in front of a large illuminated sign with neon symbols and the word 'JACKPOT'.

Beyoncé - COWBOY CARTER WORLD TOUR

SCOPE - Concert visuals for the world tour
CLIENT - Parkwood Entertainment
ROLE - VFX Artist / Team lead
YEAR - 2025
TEAM - Tom Gera, Andreas Berglund, Menno Fokma, Sjoerd Olislagers

For the Cowboy Carter World Tour, Tom Gera Studio returned to collaborate with Parkwood Entertainment, contributing content for both the main stage screen and the huge star-shaped floor screen over an intensive two- to three-month production period.

Throughout, the creative direction centered on authenticity: evoking a pre-digital, analogue world through the aesthetics of matrix screens and neon tube lighting. The result is a visual language that feels rooted in real cowboy culture while pushing into bold, contemporary territory.

The photos are scraped from the official website.

ACT II

America Has a Problem, Spaghetti, Formation, My House, Diva

People attending a House of House concert or event, with a large orange screen displaying 'HOUSE OF HOUSE' in the background.
Four silhouetted women standing on stage in front of a large, abstract red and black digital backdrop featuring a vintage television with static screen.
Pop singer perform on stage with backup dancers, all wearing newspapers print outfits, with a large red house prop in the background.
Stage with large red screen displaying the words 'SPACETTI WESTERN' in bold black letters, with a pyramid-shaped structure in the center and silhouettes of people and equipment in the foreground.

ACT IV

Desert Eagle, Riiverdance, II Hands II Heaven, Tyrant, Thique, Levii's Jeans, Sweet Honey Buckiin' / Pure/Honey

Performer in a sparkling outfit sitting on a large prop, surrounded by dancers in denim outfits with white cowboy hats, performing on a stage at night in Chicago.
Country singer Taylor Swift performing on a giant red couch carried by crew members on a stage in front of a large audience at a concert.

ACT VI

Jolene, Cuff It

Neon sign of a handgun with the word 'BANG' in his barrel, designed in the shape of a Florida state outline.
A concert stage with neon lights and signs, featuring a female performer in denim shorts and a white top, surrounded by backup dancers in western-style outfits. The large screen behind displays slot machine symbols, and neon signs like a horseshoe and a revolver are visible, creating a lively, Western-themed atmosphere.

ACT VIII

Daughter

A woman in a long, flowing dress with a colorful geometric pattern stands in the center of a vibrant, illuminated mosaic background resembling stained glass.
A woman on stage wearing an elaborate red plaid gown with sheer puffed sleeves, holding a microphone, with large red curtains in the background.
Performance of a singer on stage with red curtains in the background, wearing a shiny, embellished dress, with light streaks creating a dynamic visual effect.

ACT IX

COZY, ALIEN SUPERSTAR