Tom Gera

Dailies

Notes from the work. Things I made, saw, tried and figured out along the way.

Index
No Grand Prix.Zero Lamps in 21 categories. Zero gold in Advertising. No Grand Prix. Not because the bar is too high, but because we've systematically stripped contrast, friction, and… Five commercials that still get under my skinFive commercials that keep shaping how I think about directing. From Show Yanagisawa's Pocari Sweat to Megaforce's Burberry, from Matthijs van Heijningen's Canal+ Bear… How the future might be less digital. Hopefully. Probably.Morning pages. just do it! Look around, everyone on the street is on their phone. Including me. We're all somewhere else, all the time right? We built the most powerful… When People Ask What Work I'm Most Proud Of, I Have to Say My Graduation Piece. From 17 Years Ago.Which is a bit embarrassing honestly. It's not about technical quality — looking back it's rough around the edges. But it was this small innocent idea that just flowed… The Dead Internet Theory, or: What I Learned Releasing a Short Film in 2025My short film "Juno & Sensei" finally went live online. Got picked up by Motionographer (the motion design bible for 15+ years), Stash , and onepointfour . Brilliant… Creators: You have the best kitchen now. The best ingredients. Be a Michelin-star chef.It’s never just about the ingredients. A Michelin-starred meal is about the person putting it together : the timing, the balance, the experience. That’s exactly how I’ve… The last year great successSo, uh... apparently I'm not the only one having a mild panic about AI and the future of creative work. Last week I posted a video that was basically me rambling about… A Motion Designer's Guide to Not Bankrupting Yourself (Completely)Boring hardware chatter if you’re interested The Gentle Art of Turning Your Creative Leftovers into Money While You SleepStop letting your rejected client renders collect dust on your hard drive. Behind the Scenes: When Typography Goes to WarEver wonder what happens when you pair a rebellious left-handed calligrapher with a geometric purist to design a title sequence? Pure creative chaos, that's what – and I… The Emperor's New AIDoom-scrolling through an endless parade of AI-generated commercials that look like they were birthed in some pristine digital nursery. The Art of Not Being BoringThink of yourself as the universe's bouncer, and your character is trying to get into the most exclusive club in existence. These can be physical barriers, emotional… What AI and Toddlers Teach Us About ConsciousnessTransforming a drawing into a photorealistic image with Flux + Controlnet in ComfyUI, just like how my daughter sees a cat in her mind. A One-Year-Old's Neural Network… The Secret Weapon Every VFX artist NeedsIn this video, I reveal how I captured cinematic HDRI maps for my narrative dance film extravaganza "Juno & Sensei" using the Insta360 ONE RS 1-Inch Edition. Learn why… AI Companions: A Bath Time RevelationThat's when it hit me: my kids aren't just going to have human friends (though I sincerely hope they do). They're going to have genuine relationships with AI - not just… Introduction to ComfyUI for CreativesPlaying mad scientist with ComfyUI, Controlnet, and custom Loras to push AI filmmaking beyond prompt wizardry in 'Juno & Sensei' - where digital alchemy meets cinematic… Learn to make your hero fly with unreal engineIn this video, I break down how we brought Sensei's powerful presence into Unreal Engine for "Juno & Sensei." From initial 3D scan to final integration, I'll walk you… Some thoughts on A.I. and ‘The Creative Act’What can be said about the actual content of a.i. generated artwork?