Three people standing in a dark space illuminated by a blue spotlight.

Colorful miniature model scene of a park with a stream, trees, house, and characters including a person in a wheelchair, a dog, a dog, and some animals, with a dock, tables, and a swimming pool with floats.

A woman with pink curly hair looking up and holding a phone in front of a colorful mural of a lush landscape with a house, a winding path, and a tree. The mural depicts a cabin with blue curtains, a yellow chair, and greenery, creating an inviting na

Two people are in a car, one driving and one in the passenger seat. The passenger is holding a smartphone displaying a booking website for renting a car, with details like pickup location and date. The city skyline is visible through the windshield.

A person standing outdoors at night near a campfire in a snow-covered landscape with northern lights. There's a building with a sign that reads "Booking.com" and trees around.

A mobile app interface for finding the perfect stay with options to sort, filter, and view map. The list displays a hotel named The Hollywood Roosevelt, rated four stars, labeled very good, located in the city center, with a photo of a hotel and palm

BOOKING

SCOPE - Modular content
CLIENT - Booking.com
STUDIO - Ambassadors Amsterdam
MARKETS - Worldwide
ROLE - Concept development / Director
YEAR - 2022

A year-long project creating modular video content for Bookings global markets. The shots were building blocks — designed to work as YouTube pre-roll for example..or as a billboard next to an airport, in 16×9, 9×16, and 1×1 and many more. We explored many different styles and ways of engaging audiences.

Compositions stayed fluid around dynamic text placements, playing on themes travelers respond to: trips for work, for leisure, solo getaways. I developed many of the concepts, and from a single shoot the system could export hundreds of deliverables for different platforms, formats, and regions. Thanks to innovative creative workflow system CUBE. A great lesson in modern ad production at scale.

Part 01

UNLIMITED LOOPING ISLANDS

Diagram illustrating a process or system with interconnected rectangular modules, some overlapping or aligned, on a black background.

Colorful animated scene with characters by a canal, some fishing, one reading, some taking photos, and various tables and chairs, with a banner promoting Booking.com and app stores.

A colorful, animated illustration of a scene with small characters by a pond, trees, and a greenhouse, with the text "Endless possibilities".

For this series of films, we set out to capture colour and atmosphere in-camera instead of greenscreen. The gradient backdrops — functioning as both environment and sky — were lit and shot live on set, giving us rich, organic colour plates to build from. To nail the top-to-bottom swipe transition, we used a high-precision robot arm capable of repeating the exact same camera move take after take. This allowed us to shoot multiple scenes with a perfectly consistent motion, stitching them together seamlessly in post. In post production, these plates were layered with hand-painted environments and concept art, brought to life to create the final worlds.

Part 02

Find your perfect stay

ON SET

Film or photography studio with a white cyclorama wall, overhead rigging and equipment, and several people setting up or working on the scene.

Stage setup with a large white screen, crew members sitting and working in an auditorium, some on chairs, some with laptops, a monitor showing a live feed, and professional lighting equipment.

Professional video production set with lighting, cameras, and a stage where a woman stands for filming, with a purple backdrop and beach chair on the stage.

A professional video or photo shoot setup with a camera on a tripod, an LED light, a monitor, and a laptop open to a design application, all in a blue-lit studio environment.

A large, empty indoor stage setup with lighting and support structures, crew members working, and chairs arranged on the side.

A woman with glasses and a denim jacket looking up at the sky with fireworks or streaks of light in the dark background during sunset or night.

Empty film or photo studio set with three people working, large white backdrop, overhead lighting and rigging, black curtains on sides, various equipment and cables in the foreground.

A woman stands in a dimly lit room with green lighting, a chair, and a bag on the floor, with walls that have small decorations or holes.

A person stands on a stage with a purple backdrop, surrounded by professional lighting and filming equipment in a studio setting.

Film crew setting up equipment on a stage with blue and yellow lighting.

Three people in a studio environment with professional camera equipment, two of them are camera operators and one appears to be a performer or actor engaged in a filming or photography session.

A woman standing on a stage with a colorful gradient background, with chairs around her and a bright streak of light in the top right corner.

A woman with glasses and short hair stands in a dark, green-illuminated space with a faint horizon line. She is wearing a light-colored jacket over a dark shirt and looks to the left.

A woman standing with crossed arms in an empty room with a blank wall, a folding chair, and a small stool, illuminated by overhead lighting.

Some examples of the many combinations possible

BTS

PRE-PRODUCTION TESTS and ANIMATICS

Hand drawn, frame by frame. For this spot we teamed up with illustrator Rafael Varona to craft a wild, endlessly looping ride through his vibrant worlds. Using a 2.5D camera technique in After Effects, we fly backwards through layered illustrations — pulling the viewer deeper into each scene. The result is an attention-grabbing loop packed with fun, energy, and just the right amount of chaos.

Part 03

Frictionless TraVEL

A colorful illustration of a cafe with outdoor seating, hanging lanterns, a large blue bear drinking a beverage at the foreground, and a woman sitting on a float by a pool in the background.

A person dressed as a penguin character, standing at the top of a staircase outside a Bookstore with a large sign reading 'Book'. The scene includes an airplane and city buildings in the background, with a tree in the foreground.

Animated illustration of a blue car with a Booking.com license plate parked outside a building. A yellow bird with a blue body is holding a walkie-talkie, talking into it, with a snowball hitting its face.

BTS